The Convenience of Such Items
This body of work is intended to investigate the dynamic of the women’s role during the post World War II era, while also commemorating the societal expectation of being a both a working woman and a caretaker of the home. I do this by utilizing objects that are stereotypical staples of the American kitchen. The objects I choose to employ reflect the "golden age of advertising," with propagandistic imagery geared specifically towards middle-class women during this time period.
With more women entering the work force, products focusing on "quick meals" emerged, claiming to make the woman's life more manageable. Working with references of the Jell-O phenomenon, I intend to explore the dichotomy of the precise nature of the gelatin molds with the seemingly inexpensive ingredients used to make "salads" as family meals. Additionally, I have chosen to replicate quintessential kitchen tools, executed in a way that visually reflects the mid-century aesthetic.